There is one big advantage Twitter has over Facebook. It’s not filtered.
That is both a blessing and a curse. It means you can see every tweet as it streams past from your followers. But it can be overwhelming.
That is why using lists and #hashtags are vital to glean the gems from the garbage on Twitter.
The serious application of Twitter by business was ignored for a long time. Bloggers bent their head around it early but it struggled for adoption by bigger brands.
That is changing as the CMOs and marketing managers have worked out its place in the social media universe. Twitter was also its own worst enemy as its management chopped and changed over the years and it delayed rolling out its self service advertising feature.
So how do the top marketers use Twitter?
Read more at Jeff's blog
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