The unlikely water-saving product has raised more than $2 million on Kickstarter and has drawn investors including Apple CEO Tim Cook.
There are a couple of fundamental problems with most low-flow shower heads: People tend to see them as a less pleasant way to take a shower, and they're easy to cheat. If people want more water pressure—and they usually do—they can just take out the flow restrictor and let the water gush out.
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